The Alchemy of Perfume
Precious Essences of an Ancient Charm
Poisons, antidotes, memories
Unacknowledged events and obsessions, related to the sense of smell, hide behind evocative images, waiting patiently to be told through a proper story.
Master Sileno Cheloni's vision begins with the search for precious essences, expertly translated into unique formulas of ancient charm.
Evoked by fragrances through a unique alchemical process, memories walk alongside new olfactory suggestions, giving life to magical filters that nourish and enliven our memory.
In the heart of Florence, along via di San Niccolò, master perfumer Sileno Cheloni celebrates the ritualistic side of life and the value of smell within the walls of his laboratory, investigating the unpredictable complexity of essences.
Thanks to a devoted research of the rarest raw materials, collected during his travels between East and West, Sileno Cheloni has created his own "olfactory library": a thorough collection of over two thousand refined essences, which provide the starting point for any new creation.
Each Sileno Cheloni fragrance thus becomes a ceremony of self-rediscovery, on a journey of inner exploration in the form of a breath.
“The perfume without my intervention is nothing, it is only a smell, and likewise I do not feel I exist without the perfume.
I don't create fragrances with the aim of perfuming or embellishing, I create them to give you the most precious part of yourself: imbued with dreams, fears and hopes, a suggestion of life itself. I give you the wake to leave after your passage, an indelible and timeless imprint of yourself.
A note that belongs only to you and that no one else can own. The essence of life."